Zero Champion - Sustainability from rhetoric to reality

Digital footprint

As I jump headlong into digital, the fact of its environmental impact is somewhat sobering in amongst the excitement of online growth and development. The issue flared up last week over figures released on the impact of a Google search. Reports claimed that one simple search equates to 7g of CO2 – google then counterclaimed that the real figure was in fact 0.2g per search on its blog (as an interesting side issue I just googled google search C02 it received this result). My thanks then to reader Andrew Kinsey for sending me a link to the CO2stats site.

This aims to help reduce CO2 through the use of websites and intranets. It comes from the US, as many such services do, and explains pretty well the impact the websites have, from server and hosting through to users. The prices for sites (based on monthly page impresssions) look pretty cheap –

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