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	<title>Comments on: What&#8217;s the one most important thing about blogging?</title>
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	<link>http://zerochampion.building.co.uk/2009/01/21/whats-the-one-most-important-thing-about-blogging/</link>
	<description>Sustainability from rhetoric to reality</description>
	<lastBuildDate>Wed, 17 Mar 2010 17:09:03 +0000</lastBuildDate>
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		<title>By: Guest post: what are the key five principles of blogging? &#171; These Digital Times</title>
		<link>http://zerochampion.building.co.uk/2009/01/21/whats-the-one-most-important-thing-about-blogging/comment-page-1/#comment-904</link>
		<dc:creator>Guest post: what are the key five principles of blogging? &#171; These Digital Times</dc:creator>
		<pubDate>Wed, 04 Mar 2009 07:05:07 +0000</pubDate>
		<guid isPermaLink="false">http://zerochampion.building.co.uk/?p=1115#comment-904</guid>
		<description>[...] order to cement the five principles I</description>
		<content:encoded><![CDATA[<p>[...] order to cement the five principles I</p>
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		<title>By: Phil Clark</title>
		<link>http://zerochampion.building.co.uk/2009/01/21/whats-the-one-most-important-thing-about-blogging/comment-page-1/#comment-837</link>
		<dc:creator>Phil Clark</dc:creator>
		<pubDate>Fri, 23 Jan 2009 09:52:00 +0000</pubDate>
		<guid isPermaLink="false">http://zerochampion.building.co.uk/?p=1115#comment-837</guid>
		<description>Why thank you one and all. I will be quoting from you profusely at my session later today. All points are pertinent but William&#039;s one is particularly so for my audience.</description>
		<content:encoded><![CDATA[<p>Why thank you one and all. I will be quoting from you profusely at my session later today. All points are pertinent but William&#8217;s one is particularly so for my audience.</p>
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		<title>By: William Shaw</title>
		<link>http://zerochampion.building.co.uk/2009/01/21/whats-the-one-most-important-thing-about-blogging/comment-page-1/#comment-836</link>
		<dc:creator>William Shaw</dc:creator>
		<pubDate>Thu, 22 Jan 2009 21:29:37 +0000</pubDate>
		<guid isPermaLink="false">http://zerochampion.building.co.uk/?p=1115#comment-836</guid>
		<description>I think the best thing to say to new bloggers - especially when they&#039;re journalists - is that blogs are very different from print. A blog is an experiment... a try-out of a half-formed thought. That&#039;s why it&#039;s such a wonderful form. It&#039;s a thought you try out on your readers.

Journalists make the mistake of thinking they&#039;re like a rolling op-ed page... that they&#039;re writing the last thought on something, whereas really a blog is about your third or fourth pass at an idea.</description>
		<content:encoded><![CDATA[<p>I think the best thing to say to new bloggers &#8211; especially when they&#8217;re journalists &#8211; is that blogs are very different from print. A blog is an experiment&#8230; a try-out of a half-formed thought. That&#8217;s why it&#8217;s such a wonderful form. It&#8217;s a thought you try out on your readers.</p>
<p>Journalists make the mistake of thinking they&#8217;re like a rolling op-ed page&#8230; that they&#8217;re writing the last thought on something, whereas really a blog is about your third or fourth pass at an idea.</p>
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		<title>By: Jim McHale</title>
		<link>http://zerochampion.building.co.uk/2009/01/21/whats-the-one-most-important-thing-about-blogging/comment-page-1/#comment-835</link>
		<dc:creator>Jim McHale</dc:creator>
		<pubDate>Thu, 22 Jan 2009 11:01:09 +0000</pubDate>
		<guid isPermaLink="false">http://zerochampion.building.co.uk/?p=1115#comment-835</guid>
		<description>Good thought provoking content. 

There is a lot of noise out there now but if you&#039;ve got something interesting to say I still believe people will listen.</description>
		<content:encoded><![CDATA[<p>Good thought provoking content. </p>
<p>There is a lot of noise out there now but if you&#8217;ve got something interesting to say I still believe people will listen.</p>
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		<title>By: Casey Cole</title>
		<link>http://zerochampion.building.co.uk/2009/01/21/whats-the-one-most-important-thing-about-blogging/comment-page-1/#comment-834</link>
		<dc:creator>Casey Cole</dc:creator>
		<pubDate>Thu, 22 Jan 2009 10:12:51 +0000</pubDate>
		<guid isPermaLink="false">http://zerochampion.building.co.uk/?p=1115#comment-834</guid>
		<description>I think it&#039;s most important to write about what&#039;s important to you (within the constraints of the theme of the blog). The blogs I most enjoy reading are those that are passionate and well-informed.

Not too fussed about whether they post regularly. I agree with Mark on this. That&#039;s what RSS readers are for.

Also I&#039;m not sure about worrying too much about targeting the readership. I suppose it&#039;s a relationship that develops over time but I think passion trumps marketing.</description>
		<content:encoded><![CDATA[<p>I think it&#8217;s most important to write about what&#8217;s important to you (within the constraints of the theme of the blog). The blogs I most enjoy reading are those that are passionate and well-informed.</p>
<p>Not too fussed about whether they post regularly. I agree with Mark on this. That&#8217;s what RSS readers are for.</p>
<p>Also I&#8217;m not sure about worrying too much about targeting the readership. I suppose it&#8217;s a relationship that develops over time but I think passion trumps marketing.</p>
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		<title>By: martin broown</title>
		<link>http://zerochampion.building.co.uk/2009/01/21/whats-the-one-most-important-thing-about-blogging/comment-page-1/#comment-833</link>
		<dc:creator>martin broown</dc:creator>
		<pubDate>Thu, 22 Jan 2009 10:09:09 +0000</pubDate>
		<guid isPermaLink="false">http://zerochampion.building.co.uk/?p=1115#comment-833</guid>
		<description>Phil - blogging to me is all around sharing, learning and inspiring, which I try to do through my blog.  It is very much a reciprocal thing as I learn more and get more inspiration from blogs (and I would include micro blogging here such as twitter) than many other sources.

The difference between blogs and websites? websites should give fact and information, blogs give opinion as to what people/organisations really think and allow engagement - which is why organisations need both - or a combo.

Also concur with other views here - be yourself.</description>
		<content:encoded><![CDATA[<p>Phil &#8211; blogging to me is all around sharing, learning and inspiring, which I try to do through my blog.  It is very much a reciprocal thing as I learn more and get more inspiration from blogs (and I would include micro blogging here such as twitter) than many other sources.</p>
<p>The difference between blogs and websites? websites should give fact and information, blogs give opinion as to what people/organisations really think and allow engagement &#8211; which is why organisations need both &#8211; or a combo.</p>
<p>Also concur with other views here &#8211; be yourself.</p>
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		<title>By: mel starrs</title>
		<link>http://zerochampion.building.co.uk/2009/01/21/whats-the-one-most-important-thing-about-blogging/comment-page-1/#comment-832</link>
		<dc:creator>mel starrs</dc:creator>
		<pubDate>Wed, 21 Jan 2009 17:35:15 +0000</pubDate>
		<guid isPermaLink="false">http://zerochampion.building.co.uk/?p=1115#comment-832</guid>
		<description>Allowing yourself to be wrong, thinking aloud without worrying about being &#039;caught out&#039;, searching for answers and consolidating theories. All things important to me when blogging.

Also, not blogging whilst drinking red wine ;o)</description>
		<content:encoded><![CDATA[<p>Allowing yourself to be wrong, thinking aloud without worrying about being &#8216;caught out&#8217;, searching for answers and consolidating theories. All things important to me when blogging.</p>
<p>Also, not blogging whilst drinking red wine ;o)</p>
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		<title>By: Cathy Debenham</title>
		<link>http://zerochampion.building.co.uk/2009/01/21/whats-the-one-most-important-thing-about-blogging/comment-page-1/#comment-831</link>
		<dc:creator>Cathy Debenham</dc:creator>
		<pubDate>Wed, 21 Jan 2009 15:44:25 +0000</pubDate>
		<guid isPermaLink="false">http://zerochampion.building.co.uk/?p=1115#comment-831</guid>
		<description>I&#039;d say that most important is being clear about who your readership is and regularly giving them stuff that&#039;s useful or interesting or, ideally, both.</description>
		<content:encoded><![CDATA[<p>I&#8217;d say that most important is being clear about who your readership is and regularly giving them stuff that&#8217;s useful or interesting or, ideally, both.</p>
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		<title>By: Mark Brinkley</title>
		<link>http://zerochampion.building.co.uk/2009/01/21/whats-the-one-most-important-thing-about-blogging/comment-page-1/#comment-830</link>
		<dc:creator>Mark Brinkley</dc:creator>
		<pubDate>Wed, 21 Jan 2009 15:18:37 +0000</pubDate>
		<guid isPermaLink="false">http://zerochampion.building.co.uk/?p=1115#comment-830</guid>
		<description>I don&#039;t think there are any rules. I follow about 30 blogs on my RSS feeder, and some are manic (Tim Worstall?) some almost dormant, but the beauty of an RSS feed is that you don&#039;t have to worry about frequency. I find that the ones I enjoy reading are the ones that are not only knowledgeable, but written well. And laid out with a certain feel for the reader staring at a screen. Lots of white space is good.

If you want an example of someone who blogs badly, look at Jonathan Porrit. He&#039;s a very knowledable guy who can&#039;t write very well, and he has no idea how to set out his text on a page.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think there are any rules. I follow about 30 blogs on my RSS feeder, and some are manic (Tim Worstall?) some almost dormant, but the beauty of an RSS feed is that you don&#8217;t have to worry about frequency. I find that the ones I enjoy reading are the ones that are not only knowledgeable, but written well. And laid out with a certain feel for the reader staring at a screen. Lots of white space is good.</p>
<p>If you want an example of someone who blogs badly, look at Jonathan Porrit. He&#8217;s a very knowledable guy who can&#8217;t write very well, and he has no idea how to set out his text on a page.</p>
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		<title>By: MikeC</title>
		<link>http://zerochampion.building.co.uk/2009/01/21/whats-the-one-most-important-thing-about-blogging/comment-page-1/#comment-829</link>
		<dc:creator>MikeC</dc:creator>
		<pubDate>Wed, 21 Jan 2009 14:10:17 +0000</pubDate>
		<guid isPermaLink="false">http://zerochampion.building.co.uk/?p=1115#comment-829</guid>
		<description>RE: &#039;Blog regularly&#039; - Mike Willoughby&#039;s blog being a case in point! ;)</description>
		<content:encoded><![CDATA[<p>RE: &#8216;Blog regularly&#8217; &#8211; Mike Willoughby&#8217;s blog being a case in point! <img src='http://zerochampion.building.co.uk/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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