So got one virtual event out of the way last week. And all things considered it went pretty well. Invest UK was the first of its type: aimed at an audience which we were unsure would embrace what virtual events offer and focused on a topic area which again was new. The event was very much billed as a credit crunch MIPIM (legendary property event as much renowned for heroic alcoholic consumption as its focus on property deals). Instead of swanning down to Cannes in the south of France you could log in from your home or office and network online (perhaps while coiffing some cheapo Cava) and discuss investment opportunities across the UK. Two things stood out from the experience: running a virtual event in a more disciplined way with a conference programme worked well (barring when the technology fell over and one of the live chats failed to happen – urgh) and is something I’m keen to embrace in future events. Secondly: that you can’t predict what you audience does. I was convinced there would be precious little interaction or networking at the show. How wrong I was. It was pleasing to see how the property audience got it, and a good omen for the property network site we created a few weeks back.
So now on to Sustainability and Education Now events in December. Registration opened for the former at the end of last week and I’m keen to bone down a programme for it towards the end of this week. Any ideas you have for the event – which coincides with the Copenhagen conference let me know: either comment below or send me an email phil.clark@ubm.com. My video intro to the event gives an overview but I’m also planning to look at issues such: the Code and zero carbon; waste and recycling; and global green standards.
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on Oct 20th, 2009 at 8:10 am
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on Oct 20th, 2009 at 2:43 pm
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on Oct 20th, 2009 at 4:36 pm
Good to see Sustainability Now grab the Copenhagen opportunity. Can I suggest you look at some of the ways in which Web 2.0 could be incorporated into sustainability. Martin Brown and I both wrote recently about this on the Be2camp website, and a couple of the Be2camp regulars seem very appropriate for inclusion in your programme:
First, Pachube’s Usman Haque would be great to talk about data from his perspective on connected environments
Second, Alex Albon of EarthExchange also uses Web 2.0 mapping tools to create a ‘dating agency’ for construction waste producers and waste consumers
on Oct 22nd, 2009 at 8:46 am
Paul, thanks for the suggestions. You must have been reading my mind as one of the names you mentioned is defintitely in my plans for the event (I’ll wait until we actually invite him before naming him).