There’s still time (just) to deliver a New Year’s message. So here goes. It’s short and sweet and it’s Think Small (seems so much more important when you cap it up). In the face of potential economic and environmental disaster let’s try and get the detail right. In my experience too many times in the past couple of years I’ve thought that a grand project was appropriate. Let’s save the world! Let’s get really excited about a cool new site or app or product that will go huge! Er no, let’s deal with how we deliver some of the basics well first. Probably just as appropriate for my game of digital journalism as well as sustainability and the industry at large. That’s where environmentally something like the 10:10 campaign seems to have hit a nerve. And on the project front let’s have less of the grand projets (Elephant & Castle, Battersea Power Station, Dubai etc.) and think more subtle projects, cleverer additions, refurbishments etc. This struck me as I was walking around my home town Bishop’s Stortford last week with my Dad. Instead of point to huge swathes of green fields as areas for potential development on the outskirts of the town he was showing me small chunks of land or disused old buildings that were being developed. That makes sense.
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on Jan 4th, 2010 at 5:44 pm
[...] This post was mentioned on Twitter by Phil Clark, Liz Male. Liz Male said: Always in tune with the zeitgeist: RT @Zerochamp: New blog post: My message for 2010: think small http://bit.ly/5gPcMa [...]