In some ways reading the book What Would Google Do? was the perfect accompaniment to my departure from San Francisco last week. It sets out to describe the enormous changes that our near-on instinctive use of the web have already heralded, and more importantly, where it points to the future. All with a central [...]
Posts Tagged ‘google’
Optimism West Coast style
Start a season of San Francisco posts
I returned from my sustainably dubious trip to San Francisco yesterday. I was over on the West Coast for nearly a week, combining four days at a tech conference called Web 2.0 with a bit of sightseeing and a few meetings with work colleagues (my business UBM has several [...]
Digital footprint
As I jump headlong into digital, the fact of its environmental impact is somewhat sobering in amongst the excitement of online growth and development. The issue flared up last week over figures released on the impact of a Google search. Reports claimed that one simple search equates to 7g of CO2 – google then counterclaimed [...]
Welcome to Zerochampion 2.0
I’ve finally made it to Wordpress, after some stress and effort (mostly on the part of my able assistants, technical wizard Greg Morris and design guru Jo Longley – a virtual toast to the pair of you). I’m still getting used to my new orange status – the colour decision was for no other reason [...]

